CoffeeSLENDER
Launched in Norway two years ago, CoffeeSLENDER has become one of the fastest-selling weight control products in Scandinavia. A cup is taken after meals, three times a day as part of a calorie controlled diet, along with exercise, it works by reducing glucose absorption from carbohydrates in food.

Scarlett PR was appointed to launch the product to the UK, in order to generate as much press coverage as possible during a two month campaign.

The consultancy contacted woman's monthly press as well as radio, television and national and regional newspapers. The campaign was hugely successful, achieving fantastic national press coverage in The Sunday Mirror magazine, The Telegraph magazine, The Times, Grazia magazine, Yours, Easy Living, Best magazine and many more. Most notably CoffeeSLENDER appeared across a solus double page spread within The Daily Mail and on the Channel 4 programme 'Cook Yourself Thin’.

After initially conducting a two month campaign that was directly linked to sales for the product, Scarlett PR enjoyed a year long relationship with CoffeeSLENDER and during this time the product was introduced into Boots. This high quality editorial across the national newspapers and magazines as well as its television air time was seen by a whopping 21,846,623 people across the UK! This is a return of more than 18% on the clients’ costs for a whole year.