The Parlour
A London based mini day spa. The only beauty speed dial that you will ever need. The Parlour requests that clients give themselves time to be pampered, book 2 hours, an hour or even just 30 minutes to enable The Parlour to indulge you. The spa combined with a hair salon offers a variety of treatments, from body massages and facials to fake tanning and manicures.

The Parlour had experienced PR activity when the venue first opened in 2001, however Scarlett PR were drafted in to revive The Parlour story. Scarlett PR were given the brief of generating as many positive reviews across a wide spectrum of publications as possible.

During the 6-month campaign, Scarlett PR developed seasonal package ideas for example: A Summer Sun treatment programme included a tanning session complete with a pedicure and a complimentary pair of flip flops for the customer. The Father’s Day package consisted of unwinding with a glass of beer before enjoying a relaxing massage.

The Parlour was featured within publications such as: Vogue, Esquire, Time Out! Top Santé, OK! magazine, Junior, The Times - Body & Soul section, Sunday Times Style magazine, The Independent and The Daily Express. The advertising cost equivalent of the PR campaign totalled more than £116,000 with a readership total of 9,068,197. The sheer footfall of journalist visits equated to one visit every single week for the entire 6-months.

Historic House Hotels
A group of 3 beautiful UK based Georgian hotels. Historic House Hotels Ltd transforms stately homes into magnificent and comfortable country house hotels.

Scarlett PR is proud to have worked with Historic House Hotels on an extremely successful 3 year long PR campaign. During this period, Scarlett PR consistently achieved a high quantity of quality national editorial for each of the 3 properties. Scarlett PR drew on their varied, national and regional media contacts in order to have kept the Historic House Hotels at the forefront of journalists thoughts, be it for a straight forward hotel review piece or inclusion within a UK luxury roundup feature.

During one average month, Bodysgallen Hall & Spa for example, featured within 6 publications namely: New Woman, The Sunday Times Travel magazine, House & Garden, Scotland on Sunday, Garden Answers and the North Wales Weekly News. Thus resulting in no less than the equivalent of £45,000 worth of media spend! Our efforts have generated through the press, an increased awareness and ultimately bookings for the hotel portfolio.

SenSpa at Careys Manor
Set in the beautiful New Forest in Hampshire, SensSpa is a sanctuary for those who desire the ultimate experience in relaxation. From the luxurious hydrotherapy pool, soothing thermal rooms and revitalising sensory showers to the gentle Thai trained therapists, indulgent treatments and exquisite Thai food... SenSpa is one of a kind.

Scarlett PR’s brief was quite simply to generate as much press coverage as possible for the spa. Juliet and Jane therefore contacted and continue to liaise with a variety of publications which include the glossy monthly press, national and regional newspapers as well as the bridal and business media. Reviews to date have included:

The Times, The Daily Mail, The Guardian, Observer magazine, Telegraph magazine, The Daily Express, S magazine - Sunday Express, The Financial Times magazine, The Sunday Times magazine, Red, Marie Claire, Cosmopolitan, OK! magazine, Glamour, Top Sante, Bella, Wedding, Perfect Wedding, Wedding Ideas, Sky magazine, Conference & Incentive Travel magazine etc all of which have aided in determing SenSpa as a destination spa. SenSpa won Destination Hotel Spa of the Year during 2007. In terms of the equivalent of advertising spend the coverage achieved within an 8-month period, totalled £137,565 with an audience of 19,865,061 across the UK.

CoffeeSLENDER
Launched in Norway two years ago, CoffeeSLENDER has become one of the fastest-selling weight control products in Scandinavia. A cup is taken after meals, three times a day as part of a calorie controlled diet, along with exercise, it works by reducing glucose absorption from carbohydrates in food.

Scarlett PR was appointed to launch the product to the UK, in order to generate as much press coverage as possible during a two month campaign.

The consultancy contacted woman's monthly press as well as radio, television and national and regional newspapers. The campaign was hugely successful, achieving fantastic national press coverage in The Sunday Mirror magazine, The Telegraph magazine, The Times, Grazia magazine, Yours, Easy Living, Best magazine and many more. Most notably CoffeeSLENDER appeared across a solus double page spread within The Daily Mail and on the Channel 4 programme 'Cook Yourself Thin’.

After initially conducting a two month campaign that was directly linked to sales for the product, Scarlett PR enjoyed a year long relationship with CoffeeSLENDER and during this time the product was introduced into Boots. This high quality editorial across the national newspapers and magazines as well as its television air time was seen by a whopping 21,846,623 people across the UK! This is a return of more than 18% on the clients’ costs for a whole year.