Rio House, High Street, Ripley, Surrey, GU23 6AE
A London based mini day spa. The only beauty speed dial that you will ever need. The Parlour requests that clients give themselves time to be pampered, book 2 hours, an hour or even just 30 minutes to enable The Parlour to indulge you. The spa combined with a hair salon offers a variety of treatments, from body massages and facials to fake tanning and manicures.
The Parlour had experienced PR activity when the venue first opened in 2001, however Scarlett PR were drafted in to revive The Parlour story. Scarlett PR were given the brief of generating as many positive reviews across a wide spectrum of publications as possible.
During the 6-month campaign, Scarlett PR developed seasonal package ideas for example: A Summer Sun treatment programme included a tanning session complete with a pedicure and a complimentary pair of flip flops for the customer. The Father’s Day package consisted of unwinding with a glass of beer before enjoying a relaxing massage.
The Parlour was featured within publications such as: Vogue, Esquire, Time Out! Top Santé, OK! magazine, Junior, The Times - Body & Soul section, Sunday Times Style magazine, The Independent and The Daily Express. The advertising cost equivalent of the PR campaign totalled more than £116,000 with a readership total of 9,068,197. The sheer footfall of journalist visits equated to one visit every single week for the entire 6-months.
Historic House Hotels SenSpa at Careys Manor The Parlour