What are the 5 words that best describe you?
Passionate, loyal, kind, sisterly, ambitious.
Which publications online and offline do you enjoy reading and why?
I love to read The Guardian, Red, Marie Claire, British Vogue (and their online sites too) and of course lots of lifestyle blogs. Creative heroes include Marie Forleo, Seth Godin (who I had the privilege of interviewing recently) and Oprah of course.
Who is your target audience?
As it’s a personal blog which follows my own life, my audience are naturally similar to me, women aged 30+ who tend to be mothers. Increasingly more men also read my blog of late and the age group of both is usually 27-45. My biggest audience is the UK, followed by the US, Australia and the rest of the world.
What are your working on currently?
I’ve just handed in the first draft to my book #Mumboss which is out in March 2018 (published by Piatkus/Little Brown). It’s a manifesto on how to survive and thrive at work and at home. I’ve also joined forces with several global brands on incredibly exciting campaigns.
What has been your best career moment?
Oh wow, I feel lucky to have had lots of ‘pinch me’ moments to date, from getting my book deal to collaborating with people I admire like Jamie Oliver and Antonio Carluccio to having my own Mumboss playlist on Virgin EMI’s Spotify page and becoming an ambassador for Herbal Essences UK. My greatest career moments are honesty every single day I write and share online. The freedom and democracy of the internet is a gift to us all. It is a tool which allows us to create and instantly share. My mission is to help and hopefully inspire others.
Who inspires you?
The heroes listed above. My tight knit group of friends and family who are the most generous, kind and clever humans. Tina Fey. Sheryl Sandberg. Meryl Streep. Empowered women who empower women.
Where are you happiest?
With my family anywhere in the world. As long as I have my little team, I’m happy.
Who would be your number one dinner guest be and why? (they can be past or present)
So hard. Martin Scorsese or Steven Spielberg. I’m a filmmaker as well as a blogger and vlogger and whilst I met Martin at the Cannes Film Festival a few years back, we didn’t get long to speak. I would love to pick those guys’ brains. Creative geniuses or what?!
If you had to ask Scarlett PR one question what would it be?
What’s been more craziest experience you’ve had in the hotel industry yet?
Juliet reflects and recalls…..I would say the craziest episode was when we launched a new 5 star property in Vienna – The Ring Hotel. The client wasn’t frightened to make an entrance that’s for sure.
We had an evening light show, that followed three stunt men abseiling down the exterior of the hotel! One had the key to the front door, who then presented it to the hotel’s owner. We and the press that accompanied us, were all let inside to party the night away!! Bedrooms had baths filled with champagne etc – those were the days!
Vicki is founder of honestmum.com, one of the biggest lifestyle and parenting blogs, worldwide. Her book #Mumboss is out in March 2018.