With over 25 years of industry knowledge, passion and commitment, the team at Scarlett PR & Marketing are results driven and consistently secure maximum relevant and high quality exposure for a client, which in turn raises clients profiles.

Both senior directors work across each client account on a daily basis. Scarlett PR regards itself as an extension of a client's business, to ensure a tailored strategy between PR and sales and marketing campaigns, whereby brand awareness is achieved and measured.

Scarlett PR offers an independent evaluation of the media coverage generated for each client, delivering insight into the potential audience reach and projected media value generated by both publications and journalists. Scarlett PR delivers a full content analysis to help the client understand the key drivers behind their coverage, along with the tonality displayed towards them.

Consistent evaluation will allow clients to effectively benchmark their coverage over time and to assess the impact of particular campaigns and PR-led strategies on their existing media profile.

Scarlett PR use the AMEC award winning media evaluation specialists, Kantar Media Precis for their evaluation services.

Social media use is growing rapidly and there have been significant changes in the way people connect to the internet in the UK in recent years, according to the Office for National Statistics. In 2011, almost half of internet users connected to the internet, using a mobile phone, while away from the home or office. There were 17.6 million mobile phone internet users in 2011, representing 45% of internet users, compared to 8.5 million users (23%) in 2009.

Scarlett PR as an agency is fully immersed in social media and believe that a client's online PR campaign, absolutely needs to be integrated into its overall PR and Marketing activities. We have the skills, contacts and experience to provide our clients with strategic direction in order to help them build their brand awareness online. Some facts about Facebook and Twitter include:

Facebook now gives a reach of just over 30 million unique users for the UK, with the proportion of the UK total population registered with the site, fast approaching 50%. The demographic breakdown is interesting as 25-34 year olds are now the largest age group on Facebook as we enter 2012. What’s even more significant from a marketing point of view is that a whopping 42% of users claim to be in the £30k-£49,999 income bracket - and the second most highly represented bracket is £50k plus, at 22%!

Twitter has shown explosive growth this year, with the number of reported users more than doubling from 12 million to 26 million. Interestingly, Twitter’s age profile is again dominated by the 25-44 age group, accounting for over 60% of users.

Source: Rose McGrory

Scarlett PR posess unrivalled contacts within the UK's most influential media and the services provided by the consultancy include: tailor made PR strategies, monthly media evaluations and status reports, promotion of key company spokesperson, party planning as well as marketing, advertising and design.

The team have worked on large and smaller brands including: Urban Retreat Spa at Harrods, Harrods Hampers, Elsenham Fine Foods, Elite Hotels, Historic House Hotels, Skibo Castle, Apex Hotels, Stillness Manor & Spa in Cape Town, The Townhouse Group including Channings and The Howard, SenSpa at Careys Manor, Destination Hotel Spa of the Year 2007, Fourseasons Vilamoura in the Algarve, The Meridian Club in the Turks & Caicos Islands and Le Touessrok Spa.