Case Study – Jesmond Dene House

Scarlett PR & Marketing raise brand awareness for hotels, restaurants & spas to increase sales and therefore, often work with Country House Hotels who offer this ‘fine dining retreat experience’ for the weekender. Read one such case study, which had the added twist of a fine country house hotel, being uniquely located near to a large city!

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BRIEF
Scarlett PR won a four way pitch for the Jesmond Dene House account. The brief was to emphasise the unique location of the Arts & Crafts property, in that it is a stunning Country House Hotel but is also very near to the bustling, cosmopolitan quay side city of Newcastle. Messages were to include: the unstuffiness and service flexibility of its 3 AA Rosette Restaurant, the luxury accommodation that it offers the business person and leisure weekender. Ultimately to establish the property
as the only independent boutique hotel in Newcastle.

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STRATEGY
Scarlett PR developed several press releases to attract differing genres of publication. A mini moon release demonstrated to the bridal press for example, the unique and luxurious guest rooms, one being roof top with a private terrace! Foodie releases such as: Champagne Breakfast (to coincide with the new house champagne) was picked up and reviewed by many local award winning blogs and local glossies. An Afternoon Tea release saw the hotel being noted in ‘Britain’s Best Afternoon Tea’s by The Daily Telegraph and ‘Cosiest Afternoon Tea’s with The Times. Scarlett PR has also led a successful campaign with Visit Britain’s New York office when United Airlines introduced a new route from New York to Newcastle and the Rugby World Cup games at St James’ Park were exploited for editorial
purposes also!

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RESULTS
Through its representation by Scarlett PR, Jesmond Dene House has increased its brand awareness and now regularly features within the national and glossy press such as: The Times, Daily Mail, Daily Express, The Financial Times, The Guardian’s Weekend magazine, The Sunday Times magazine, Fabulous magazine, Smooth Radio, Olive magazine, Director magazine, You & Your Wedding, Perfect Wedding, Huffington Post, Sainsbury’s magazine, Woman & Home magazine, Woman magazine, OK! magazine, as well as key regional press such as: Manchester Evening News, The Yorkshire Post and Wales on Sunday etc. The vast majority of journalist visits now showcase their stays in ‘real time’ via social media, with editorial reviews and their devised website links, now regularly being shared also.
Latest awards include: North East England ‘Small Hotel of the Year’ and Trip Advisors’s Certificate of Excellence for the 5th year in a row as well as within their Top 25 UK Hotels. Having retained Scarlett PR for the past few years, the owner comments ‘ I believe your work has had a significant positive impact’. Our efforts show percentage increases in turnover being 6.6 (2014) and 8.4 (2015).

For positive brand exposure, do contact Scarlett PR & Marketing 

Tel: 01372 200 111 / hello@scarlettpr.co.uk / @ScarlettPRLoves